executing-marketing-campaigns

Quick Review

Excellent marketing campaign skill with comprehensive coverage of planning, execution, and optimization workflows. The SKILL.md provides clear navigation to specialized reference files, establishes consistent terminology, and offers an 8-step campaign development framework with decision trees for channel selection. The structure is well-organized with separate files for campaigns, content, social media, email, analytics, brand guidelines, and templates. Task knowledge appears thorough with frameworks for common challenges and cross-functional collaboration. Novelty is moderate—while the skill consolidates valuable marketing expertise and would save tokens vs. repeated prompting, much of the content represents established marketing best practices rather than highly specialized domain knowledge. The skill would be particularly useful for coordinating multi-channel campaigns and maintaining consistency across complex marketing operations.